Innovative ways to increase the competitiveness of a telecommunications company
Автор: Makarov V.V., Gorodova V.I., Kovshov A.V.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 7 (125), 2025 года.
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The article proposes promising areas for improving the competitiveness of a telecommunications company and measures for their implementation. The first area focuses on the introduction of digital technologies and the development of IT infrastructure. Digitalization will increase the efficiency of financial investments, open up new opportunities in the market, and become a key factor in revenue growth. The active use of cloud technologies, artificial intelligence, and machine learning plays an important role in the company's development, allowing for the optimization of innovative internet projects. The second area focuses on enhancing customer service and increasing customer loyalty. A comprehensive approach not only ensures customer trust and loyalty, but also contributes to the company's sustainable development in a competitive market.
It-инфраструктура, 5g-сети
Короткий адрес: https://sciup.org/170210700
IDR: 170210700 | DOI: 10.24412/2411-0450-2025-7-108-112