Innovative solutions to ensuring technological sovereignty in the tourism and hospitality industry

The geopolitical changes taking place in the world have contributed to the intensification of efforts by the country and individual enterprises to form technological sovereignty. The tourism and hospitality sector has also found itself in the field of influence of the consequences of sanctions restrictions, which need to be mitigated. One of the most vulnerable areas in the activities of tourism and hospitality enterprises is the IT technologies used in these enterprises. The purpose of the article is to analyze the possibilities and directions for achieving technological sovereignty in the field of software for tourism and hospitality enterprises in the new geopolitical conditions. As a result of the study, the most important directions for the formation of technological sovereignty in terms of IT support for tourism and hotel activities were identified.