Innovative solutions of MTS PJSC for the introduction of modern services and technologies

MTS ' innovative strategy is based on the ICT industry development strategy and is aimed at introducing new technologies and services that allow creating competitive advantages in the telecommunications market. When developing an innovative strategy, a telecommunications company faces internal problems in organizing the process of introducing a new product, as well as adapting it to different consumer preferences and market use cases. The article presents the main strategic directions of MTS PJSC, which are based on innovative solutions for implementing the M2M/IoT digital platform for the development of the Internet of things, a special ecosystem, and other innovations that are particularly relevant in the context of a pandemic.