Innovative management in the field of physical culture and sport: conceptual features

The scientific article considers the conceptual features of innovative management in the field of physical culture and sports. The relevance of the study is due to the fact that at the present stage of active development of innovations, the integration of innovative technologies occurs not only in commercial sectors of activity, but also in the public sector, including the field of physical culture and sports. The paper considers the role of the impact of innovations and innovative processes on the formation of a modern concept of innovative management in the field of physical culture and sports.