Innovative approach to pricing in tourism and hospitality industry as a critical marketing instrument
Автор: Kostin K.B.
Журнал: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Рубрика: Методология и инструментарий управления
Статья в выпуске: 6 (96), 2015 года.
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The paper presents the new approach to the formation of highly effective pricing policy for the tourism and hospitality enterprises. It is shown that via the implementation of innovative revenue management technology significantly higher load and revenue parameters could be obtained compared to traditionally applied pricing. The new criteria and universal novel pricing algorithm for tourism and hospitality enterprises are proposed.
Marketing instruments, innovations, pricing, tourism and hospitality industry, competitiveness
Короткий адрес: https://sciup.org/14875594
IDR: 14875594