Innovative development scenario of the domestic market of meat products: problems, factors, trends

The market for meat and its products is, on the one hand, one of the criteria for a country's food security, and, on the other, a peculiar social indicator, since it is a supplier of animal protein that plays an important role in ensuring healthy nutrition of the human body, which directly affects the quality of life., human development index, the formation and creation of conditions for its reproduction. The aim of the work is to study the domestic market of meat processing products from the standpoint of the implementation of the innovative scenario of its development, taking into account the orientation on mental changes in the consumer audience, the tendency to change the hedonic preferences of end users of meat products in the light of the evolution of nutrition theories. The subject of the study was trends, problems and prospects for the development of the domestic market of meat products, including taking into account the peculiarities of the consumer mentality, psychological perception of meat products in the light of the development of the theory and practice of healthy eating...