Innovation process in entrepreneurship

Innovation is the process of transforming knowledge and ideas into products or services that have customer value. Innovations serve as a specific tool for entrepreneurship, but not on their own, but a directed organized search for innovations, a constant focus on them by entrepreneurial structures. In the understanding of a modern entrepreneur-innovator, innovation is to reform the way of producing goods (rendering services) by introducing inventions, new methods and technologies. The basis of innovative entrepreneurial activity is the desire to meet the new needs of society, the demand for a specific product (goods, works, services). The motive of such activity is: the desire for selfrealization, the achievement of success in professional work; strengthening personal competitive potential, providing a strong position in the market and advantages over other entrepreneurs; deriving economic benefits to provide themselves and their loved ones with means of subsistence, etc. In addition to the above-mentioned economic motives, the nature of people reflects the need for social communications, the desire for social adequacy, and public recognition.

RESEARCH AND METHODS

The entrepreneur can more actively use the staff as a source of innovative ideas. At the same time, he has the opportunity to directly apply special methods of stimulating the activities of workers in the development of new products. At the same time, an entrepreneur interested in the implementation of innovations must identify the creative abilities and achievements of the staff. The selection of personnel is a rather difficult task, and here it is necessary to take into account the following personal characteristics: openness to risk (here we mean not a reckless attitude towards it, but the ability to leave the comfort zone in order for the desired events to begin to occur); high energy level (that is, confidence in the necessity and usefulness of their activities, regardless of the results); The most important condition for the success of innovations is the selection of a team that has the combination of the above qualities.

CONCLUSIONS

Leadership is the process of directing the behavior of others in order to achieve common goals.Leadership is necessary to create a team from a group of people, turning them into a force that serves as a sustainable competitive advantage.Leaders know how to make people and work together, how to motivate them to show their best results. As noted earlier, the desire for creativity is the main component of a person, therefore, an entrepreneur should be guided by the following principles: allow his team to be as free as possible; create a work environment where the team excels; give the opportunity to open up, making the idea "matured"; make it clear that the contribution of the team is important, that its opinion is valuable; provide an opportunity for growth and learning in order to improve their knowledge, skills and abilities (creativity always needs an additional resource for inspiration and in order to compare and evaluate what has already been created); encourage the team to think big and look for creative, diverse solutions to problems and projects; provide some space (creative people are different in nature, they need space to be creative, time to generate an idea that will make a profit). Thus, in order to assemble a team and lead it to success, a person is required whose intellectual creativity is combined with the desire for self-realization, the ability to organize and carry out functions for a successful business vision - an innovator entrepreneur (innovative entrepreneur).