Cases of foreign interference in advertising texts

This article deals with the way English phrases and set expressions interfere in non-English advertising texts. The authors discuss the specific character of advertising slogans containing different forms of foreign inclusions, which serve various purposes, their main function being enhancing the impact on both the target and mixed audiences. Worldwide, most advertising is undoubtedly in English. An analysis of the formal statistic data related to the issue under discussion makes it possible to conclude that there are patterns in the formation, emergence, and spread of Anglicisms and Americanisms. This trend is regarded as the norm in the language, which indicates a direct connection between language and advertising.