Institutional tetrad for the functioning of agricuitural product markets

The specificity of the institutional environment for the functioning of markets for agricultural products is determined, first of all, by frequent and dynamic changes. This predetermines the need to find ways to level them out and increase efficiency. The purpose of the presented research is to analyze the main trends in the markets for agricultural products and to develop a model of the institutional tetrad of the functioning of markets for agricultural products. The methodological basis of the study was implemented through the use of general scientific methods (analytical, comparative, etc.), statistical and graphical methods, which made it possible to process and visually present the results obtained during the work. The study made it possible to establish that the basis for the functioning of markets for agricultural products is «green» (organic) products, which are distinguished by the presence of a number of specific features. An analysis of key trends in the healthy food market in 2022-2023 showed that the problem of institutional transformations in the functioning of markets for agricultural products in the current realities is becoming relevant and requires finding opportunities for further solutions. The dynamics of the organic products market are positive and indicate growing interest in this type of product. At the same time, the dominance of domestic organic agricultural production is observed. The overwhelming majority of the Russian population has a positive attitude towards the trends of «greening» the economy through the functioning of the organic products market. As a result of the study, a methodological approach was proposed in the form of an institutional tetrad of the functioning of markets for agricultural products, which is based on the principles of behavioral economics and takes into account the behavioral patterns of stakeholders regulated by formal and informal institutions. At the same time, markets represent an arena for the transmission of these behavioral patterns, the functioning of which is activated when the goals «packed» in the system of institutions are achieved.