Institute of family as a factor of forming trust in modern economic relations

The institution of family represents the primary environment for formation of economic knowledge and values of young people, development of their financial culture. The transmission of family experience in the field of investment, savings, financial management, and a positive attitude towards entrepreneurship provides value and semantic content to the process of forming and developing trust in economic relations. The research results demonstrate the contradiction between the recognition of the family as a priority in the value system of Russians and the decrease in its functional significance in the process of socialization of young people and formation of trust. Based on the analysis of scientific publications and research results, the article identifies the factors that initiate the crisis of the family institution, the narrowing of the boundaries of its influence on the economic behavior patterns of young people, and the decline in trust. These factors include the following: dominance of the values of the consumer society, erosion of the culture of family relations, breaks in intergenerational ties in the family, deinstitutionalization of «home care» in the person of grandparents, loss and / or seizure of financial assets of families during the years of reforms and political upheavals, consolidated in the historical memory of Russian generations. These destructions cause a devaluation of the values of saving behavior, formation of a deficit of trust in the economy, an increase in credit debt, and a decrease in the motivation of entrepreneurship. The results of the expert survey show that assessments of the values and meanings of family as a mechanism for reproduction of trust in the economy are centered in the low range (2.84 points out of 5). The details of the experts’ answers illustrate the following distributions of assessments: in the field of savings (4.5 points), in the field of labor relations (3.0), in business and entrepreneurship (3.63), in the financial sphere (2.8). The article concludes that it is necessary to popularize successful family traditions of saving and investment behavior, implementation of entrepreneurial initiatives and accumulation of family capital.