Tools for shaping people's self-preservation practices: social networks and the blogosphere

The Internet is an integral part of most modern people's lives; the number of its users in all age groups is growing every year. Despite existing threats, the World Wide Web has enormous positive potential of information transfer, learning, and dissemination of live values and attitudes. The goal of the article is to analyze the possibilities of social networks and the blogosphere in shaping people's self-preservation practices. In order to achieve the goal the following tasks were solved: the blogosphere was studied as a media resource, the queries on the subject of healthy lifestyle were analyzed in the most popular Internet resources: VKontakte, Instagram, YouTube; the advantages and disadvantages of using social networking and the blogosphere as a tool to influence people's self-preservation characteristics were considered. The analysis of search queries has revealed that currently healthy lifestyle is a popular topic in social networks and the blogosphere, they contain a large amount of various text, photo and video information about people's self-preservation practices and physical activity...