Tools of evaluation of the competitiveness

This article discusses the concept of competitiveness, as well as provides tools for assessing competitiveness. An indispensable condition for competitiveness is the ability of the organization to identify changes in the environment and in the company and find the best option for their use compared to competitors. To determine the competitiveness of an enterprise in the market, it is necessary to search for factors that influence the organization's potential for winning or losing in the fight against competitors, and the study of these factors helps to identify strengths and weaknesses in the company and in the work of competitors.