Support tools for business digitalization tasks
Автор: Ustinova K.A., Ivanov S.L., Terebova S.V.
Журнал: Вестник Пермского университета. Серия: Экономика @economics-psu
Рубрика: Региональная и отраслевая экономика
Статья в выпуске: 2 т.19, 2024 года.
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Introduction. Digitalization is a mainstream trend in business transformation. Its purpose is to solve the problems of enterprise and industry development, such as lower costs of doing business, expanded customer database, efficient management of sales channels, lower costs of contact with the target audience, sales forecasting and monitoring.
Business, digitalization, digital transformation, support tools, public support, region
Короткий адрес: https://sciup.org/147246916
IDR: 147246916 | DOI: 10.17072/1994-9960-2024-2-220-246