Integration of user quality management processes

SMM-marketing differs from other areas in advertising not only by formal division of the sites used, but also by the mechanisms which are used. The choice of a site and topic is based on the interests of the desired audience. It can increase the effectiveness of advertising integrations. We have identified methods for assessing the effectiveness of the strategies used. SMM quality management allows the company to build closer relationships with the client and increase audience loyalty to the brand. The quality of the events should correspond to the resources expended to ensure an increase in interest in their products.