The integration potential of the tourism industry in the modernization development of the region

The article is devoted to study the integration potential of the tourism indus- try in the modernization development of the region due to the formation of new centers for innovative growth as well as the definition of conditions for its effective implementation. According to the author’s opinion, the tourism industry has a significant integration potential, because of the possibility to effective combine within the tourism clusters the tourism business activity with the traditional way of life and national features of management in re- gional economies. Based on modern scientific concepts about the integrative nature of tourism, the article explains the role of tourism in socio-economic development of the region. The authors gives the generated model representation of the economic archi- tecture of the developing the tourism cluster as a growth pole. As the main structural components of this model are defined the next: base (resource) fac- tors of development of the industry, providing infrastructure, institutional fac- tors and research innovation factors. The author makes a conclusion about the need for a cooperative development of this component in a regional system. Using the example of regions of the South of Russia the article shows how the formation of tourism clusters will contribute to the reduction of risks due to overcome sectoral specialization and the involvement of considerable re- sources of ethnoeconomic in the processes of modernization. It is shown that the ongoing projects of strategic development of tourism in the regions have not made fully use endogenous potential of the regions associated with the possibilities of development of cross-sectoral interactions, and the use of the potential of ethnoeconomic. The article discusses the factors and conditions of implementation of projects forming the tourism clusters that will be most focused on getting the possible synergistic and multiplicative effects in the region. The author formulates the basic directions of increasing efficiency of realization of integration potential of the tourism industry.