Integrative interactions in a dialectic conversion of multidimensional relations between a person and a community

The category of “society” is defined as a certain, specific qualitativeness unifying individuals into a certain integrality of social activities. Activities in this context mean a certain social form of active attitude to the surrounding environment, including viable changes and positive transformations of objective reality for people’s benefit. The article discusses the essential factors of individuals’ activities, constituting a public organisation; defines the most relevant components for provision of fundamental personal needs; highlights priority mechanisms (mass communication means) of social esse and mass communications relations. The author pointing out that on the level of virtual social environment occurs the formulation of public opinion, assimilation of values and priorities of the current epoch, highlights the problem of interaction between the public sphere and the developing civil society.