Integrated marketing communications and the development of rehabilitation of Russian libraries
Автор: Matveeva E.O.
Журнал: Вестник Московского государственного университета культуры и искусств @vestnik-mguki
Рубрика: Культура как этап эволюции биологической жизни
Статья в выпуске: 4 (54), 2013 года.
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Article assesses the impact of integrated marketing communications in the development of rehabilitation activities Russian libraries. The article considers the current scientific concept of library marketing and their impact on the work of libraries with special readers.
Integrated marketing communications, marketing library, library, rehabilitation, readers with disabilities
Короткий адрес: https://sciup.org/14489533
IDR: 14489533
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