Integrated marketing communication as the source of increase of competitiveness of the enterprise
Автор: Aleksandrova Elena, Ageeva Svetlana
Журнал: Бюллетень науки и практики @bulletennauki
Рубрика: Экономические науки
Статья в выпуске: 1 (14), 2017 года.
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The article describes the main components of integrated marketing communications (IMC) as a source of competitiveness of the enterprise in modern market conditions. The role of communication in shaping competitive business.
Integration, globalization, economics, integrated marketing communications, competitiveness
Короткий адрес: https://sciup.org/14111197
IDR: 14111197 | DOI: 10.5281/zenodo.244223
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