Intellectual property as a tool of digitalization of culture: to preserve traditional knowledge and traditional cultural expressions

The article considers the issues of preservation of intangible cultural heritage as one of the important processes of digitalization of culture. The author proposes to revise the paradigm of intangible heritage management and not be limited to its digital documentation and description. The proposed solution is based on the consideration of traditional knowledge and cultural expressions in the context of intellectual property, and the organization of their storage in digital format as a component of a complex process that combines technological, economic and legal solutions. The concepts of «traditional knowledge» and «traditional cultural expressions» is clarified. The task is to define the boundaries between the public domain and the scope of protection of traditional culture as intellectual property. From the standpoint of ambivalence, the proposed solutions for the preservation of intangible cultural heritage are considered.