Interactive marketing: the impact on the promotion of music projects in the era of digitalization
Автор: Temnova D.I., Bulavina E.Y.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономические науки
Статья в выпуске: 8-2 (59), 2021 года.
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The article describes the types of interactive marketing that are applicable for implementation in campaigns to promote music projects and examines the main trends in the music industry, thanks to which the promotion of music projects can be made more flexible and personalized for the audience.
Interactive marketing, music projects, music industry, promotion tools, digitalization
Короткий адрес: https://sciup.org/170189232
IDR: 170189232 | DOI: 10.24412/2500-1000-2021-8-2-59-61
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