Internet investing as a remote algorithm for retail investment financing

The article examines the manifestations of the transformation of socio-economic relations in society under the influence of its digital development, and also provides an overview of legitimate structures for use by a wide range of individual investors. On the basis of a critical analysis, the author examines the scientific works of economists and lawyers on the topic of retail investment financing. The total decentralization of socio-economic processes in the modern world leads to the emergence of an increasing number of services that are comfortable for a single consumer.