Internet marketing as a new direction in modern concepts of marketing interaction

The article questions the actualization of the new direction of the concept of marketing - Internet marketing, as well as its practical application in today's market conditions. We consider the need for and benefits of the use of modern information media companies to more effectively promote the products sold in the consumer market. Analyzed the characteristics of the company's business of the Orenburg region, is actively used in its commercial activities on the Internet possible. On the basis of the research suggests ways to improve the available online marketing tools.