Internet resources as a tool for improving the efficiency of tourism industry organizations (on the example of the Republic of Buryatia)

The article explores the main aspects and characteristics of information websites of travel agencies and identifies criteria for evaluating them, providing an analysis of information websites of travel agencies in the Republic of Buryatia. It has become clear that many websites have outdated designs and limited support for modern social functions. These drawbacks can negatively affect the user experience and lead to the loss of potential clients. Modern users expect convenience and intuitiveness from travel agencies websites. Therefore, it is important to improve or add these aspects, as these measures will help improve the user experience, attract a new brand audience, and increase the efficiency of the tourism business in Buryatia.