Internet space and artificial intelligence: problems of entrepreneurship and law enforcement

Introduction: the author investigates the problems of carrying out a special type of entrepreneurial activity - advertising goods and services by public-media individuals on the Internet, through their personal accounts in social networks. Formally, these individuals are not individual entrepreneurs theymention certain goods and services indirectly, in the process of communicating with other users of social networks. Such an advertising business is based on the analysis and accumulation of user search queries, because of which special computer algorithms are launched, and instantlygive this user numerous answers and suggestions about goods and services. In the current period, such remote services in the information and communication network Internet areprovidedtouserswith thehelp of artificial intelligence. Methods: a number ofproblems ofusing artificial intelligence are highlighted, the features of the legal responsibility of the person whoowns this computer-software resource, as a person whois an employer from the standpoint of labor law, are revealed. Results: it is proposed to legislate the special entrepreneurial status of “self-employed in the information and telecommunications network Internet”. Avariant of a special tax regime for such entrepreneurial activity is proposed too. The conclusion is substantiated that public-media individuals who have continuous Internet communications with other persons in the number of at least 1 million persons on average per year should, by virtue of the law, be given a special entrepreneurial status, provided that they do not have a written refusal from advertising activities. Compliance with such a refusal and the actual non-implementation by a public media person of advertising activities in social networks is alsocontrolled byartificial intelligence.