Artificial intelligence as a mechanism to prevent customer churn

Customer churn is a fairly common problem faced by any company. According to statistics, on average, companies lose from 10 to 25% of customers every year. Thus, the outflow contributes to the loss of profit, and therefore it is extremely important to constantly monitor it. Note that problems have appeared on the horizon due to the outflow of customers, as well as artificial intelligence algorithms help to regain the trust of customers. The article considers the possibility and features of preventing or minimizing the outflow of the company's customers through the introduction of artificial intelligence. The concept and significance of artificial intelligence are considered and revealed, as well as popular platforms for working with customer churn are identified. The purpose of this study is to identify the importance and role of artificial intelligence as a mechanism to prevent customer churn. In the course of the study, the main theoretical points were presented that allow us to fully understand the importance of using various artificial intelligence technologies in order to prevent customer churn.