Artificial intelligence in business: realities and possibilities

This article presents a systematic analytical material devoted to the current problems of using artificial intelligence in business. This scientific work examines the use of artificial intelligence in business, focusing on its capabilities. Business problems solved using artificial intelligence are analyzed and classified, and key technologies are considered. The best models of artificial intelligence for various business problems are identified. It is emphasized that artificial intelligence not only increases the efficiency and competitiveness of companies, but also contributes to the creation of new products and services. Active implementation of artificial intelligence gives companies a strategic advantage, allowing them to adapt to dynamic changes in the market and set the direction of its development. As a result of the study, a comprehensive analysis of modern large models of artificial intelligence for use in business was carried out. A comprehensive assessment showed that there are many high-quality AI models on the market, such as Qwen and Deepseek, produced in the allied states, which facilitates integration into Russian business and provides additional opportunities for development.