Use of CRM-systems by small businesses

Автор: Makarova N.V.

Журнал: Экономика и бизнес: теория и практика @economyandbusiness

Статья в выпуске: 5-2 (75), 2021 года.

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The development of technologies has a significant impact on small business, dictate new requirements and tasks. All this has a direct relationship with the management of business processes, an effective tool of which are CRM systems. The article is devoted to the possibilities of automating business processes using these systems. Algorithms and key points of implementation of a CRM system, advantages and disadvantages of such a system are considered. Finally, there are examples of CRM systems that can be used for small businesses.

Crm система

Короткий адрес: https://sciup.org/170183492

IDR: 170183492   |   DOI: 10.24412/2411-0450-2021-5-2-140-144

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