Use of functionality customer relationship management system for management of marketing activity in trade organizations
Автор: Golovina T.A., Avdeeva I.L.
Журнал: Вопросы современной экономики @economic-journal
Рубрика: Экономика предприятия
Статья в выпуске: 2, 2013 года.
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In article need of introduction of CRM systems for trade organizations as besides the standard methods of stimulation of marketing activity the enterprises need to use and the progressive forms based on functionality of information systems is proved.
Crm-система, trade organizations, management of marketing activity, crm-system
Короткий адрес: https://sciup.org/14340749
IDR: 14340749
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