Use of information technologies in marketing activity: problems and solutions
Автор: Fastova A.V.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 3 (25), 2017 года.
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In this article problems in use of information technologies in marketing activity are considered. Arguments which prove relevance of this perspective are adduced. It is shown how first of all modern technologies in marketing activity are necessary. The problems existing in marketing at application of innovations are revealed and proved, solutions (development plans) in concrete problem situations are presented and offered.
Marketing, innovations in marketing, technologies of the future, development of information technologies, problems in marketing and ways of their decision
Короткий адрес: https://sciup.org/170180417
IDR: 170180417
