The use of innovative technologies and the internet by business enterprises

The article highlights main trends of modern retail market, features of the Russian merchant market, the necessity of the use of innovative technologies by trading companies is proved in order to preserve and strengthen the position in terms of increased competition in the market. Effective economic development, production and distribution of goods in modern world are difficult to imagine without the introduction of facilities that information technologies offer in general and to solve network issues in particular. Global Internet is one of the tools of information technologies, which provides a variety of innovative services that are appropriate in the retail trade (retail). Peculiar features of of remote technologies, which determine their importance in the development of the economy in general and trade in particular, are shown. Optimal ways of application of innovative distance and Internet technologies are described in the field of trade, which are widely used in present and future, the implementation of which has just begun in industry leaders. Considering the application of innovative approaches in the field of retail, we first start from the approaches of large enterprises, namely the network of trading companies, which is the engine of the market, following best practices and development.