The use of territorial marketing tools in the analysis of the social and economic situation of the region

The article substantiates the use of territorial marketing tools in the analysis of the socio-economic situation of the region. On the example of the Kaluga region, the indicators of the development of the region's industry, the pace of construction, the indicators of the development of agriculture, the volume of investment in fixed assets of the region, the level of GRP are analyzed. According to the results of the analysis, it is concluded that economic activity in the region has decreased due to the introduction of restrictions due to the spread of coronavirus infection, as well as the expediency of using the information obtained in the implementation of the state policy of equalization within the framework of the integrated development of the country's territories.