Using artificial intelligence in marketing activities of organizations

This article is devoted to the study of the use of artificial intelligence (AI) in marketing, its relevance and impact on the development of modern business strategies. The study examines the opinions of expert marketers, analyzes marketing options for using AI, including advantages and disadvantages, provides the author's definition of artificial intelligence in marketing, considers successful and unsuccessful cases of implementing neural networks in business, provides recommendations for the effective implementation of AI in marketing strategies to increase business competitiveness and improve interaction with customers.