The use of emotional concepts in the advertising text
Автор: Nikonova K.E.
Журнал: Теория и практика современной науки @modern-j
Рубрика: Основной раздел
Статья в выпуске: 7 (37), 2018 года.
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The Article is devoted to the use of emotional concepts in the advertising text. The concept of this method of promotion of goods and services is revealed. The main emotional concepts used in the advertising sphere are highlighted.
Emotion, concept, emotional concept, advertising, promotion
Короткий адрес: https://sciup.org/140273672
IDR: 140273672
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