The use of marketplaces in the commercial activities of business entities of the agro-industrial complex

The article reveals the prerequisites for using a marketplace, the business model of which allows you to effectively perform the functions of commercial activities of business entities in the Russian agro-industrial complex. It has been suggested that given current trends in the development of the e-commerce market, the marketplace is a promising and competitive format. It is shown that trends in the food market form the prerequisites for the development of specialized marketplaces and increasing their role in the e-commerce space of economic entities in the agro-industrial complex. Despite the high concentration of marketplaces in the market, growing barriers to entry, difficulties in promoting agricultural products and food products, and problems with logistics, the business model remains attractive to new players due to its significant coordination and integration role.