Using the method of ranking in the formation of a multifactor criteria for evaluating the investment attractiveness of the enterprise

The article assesses the investment attractiveness of an industrial enterprise using the ranking method. The method is based on the construction of a hierarchical system of indicators of the investment attractiveness of an enterprise, which in turn has resulted in the construction of a system of private indicators characterizing the main criteria for the investment attractiveness of an enterprise. On the example of a particular enterprise, using the ranking method, the placement of the elements of a system of private indicators of an enterprise’s investment attractiveness by signs of importance was carried out. According to the results of the calculation of the main components of the investment attractiveness of the enterprise, a transition was made to its integral assessment. Comparing the obtained value of investment attractiveness with the average value of the integral indicator, it should be noted that the studied company is quite attractive for investors, since the value of the investment attractiveness of this company is 72,5 % of the average value. The practical significance of the study consists in substantiating and applying in practice the author’s approaches and methodological recommendations aimed at forming a multifactor criterion for assessing the investment attractiveness of an enterprise.