Using neuromarketing to develop effective advertising creatives
Автор: Toloknova A.A.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономические науки
Статья в выпуске: 4-3 (91), 2024 года.
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This article discusses the features of using neuromarketing for new advertising developments, gives a definition of neuromarketing, indicates indicators of the effectiveness of its use and the main methods of using neuromarketing when creating advertising for goods.
Neuromarketing, advertising campaign, creative advertising
Короткий адрес: https://sciup.org/170204914
IDR: 170204914 | DOI: 10.24412/2500-1000-2024-4-3-122-125
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