Using neural networks to adapt content to the preferences of the audience in marketing

The article examines the role and importance of neural networks in the marketing activities of organizations: in the context of personalization and adaptation of content to the preferences of the target audience. In the context of information noise, neural networks can improve conversion and customer satisfaction by providing relevant content. It was revealed that for the effective use of neural networks, companies need to provide neural networks with information about consumer behavior, as well as their interests and preferences. Popular neural networks that are used in marketing activities are presented, as well as examples of successful integration by modern companies.