Resource conception of a firm for potential assessment of energy retail companies

On the basis of resource conception of a firm, the author marks out the valuable resources of energy retail companies that help to achieve success in the market. He also points out that these resources are different in every company. The resource appraisal helps the managerial authorities to asses company's potential, to characterize it in relation to competitors, to reveal its strong and weak points, to determine the main directions in investment policy orientation and to form a set of company development strategies, aimed at attainment and retention of its competitive advantage in a branch.