Using the resources of the system of additional professional education to create an image culture of teachers

The research problem and the rationale for its relevance. The article considers the importance of the formation of the image culture of teachers in the system of additional professional education in modern conditions. The historical background, theoretical justification, consistency with modern regulatory requirements and expectations of the society of image culture as a psychological and pedagogical phenomenon and a new superstructure in the questions of image and professional culture of teachers are presented. The definition of image culture in the context of professional activity of a teacher is given. Methodological foundations are identified and theoretically substantiated: systemic, axiological, acmeological, technological approaches. The main provisions of the presented approaches, their totality and the possibility of using them for the effective and productive development of the image culture of teachers in the system of additional professional education are given. The specific principles of each approach are presented. They emphasize the phenomenon of image culture for teachers in the educational space of additional professional education. The main semantic directions are proposed. The goal of research is to consider the methodological foundations of a new cultural configuration in the professional activity of teachers in the aspect of image - image culture and the processes of its development. Methodology. The study and analysis of normative legal documents, the method of theoretical analysis and synthesis in the justification of systemic, axiological, acmeological, technological approaches. Results. As a result, a set of scientific approaches to the development of image culture of teachers in the system of additional professional education and their specific principles are proposed and substantiated. The article considers the importance of image culture in the professional activity of a teacher, prospects and semantic directions in the development of professional development programs for educators. The theoretical significance consists in the substantiation of the scientific and methodological content of the image culture of teachers and the identification of specific principles. The practical significance consists in the development of directions in the formation of the image culture of teachers that contribute to improving the quality of education in the system of additional professional education.