Leveraging mergers and acquisitions to power TNC fashion industry post-pandemic growth
Автор: Dolzhenko O.I.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 7 (89), 2022 года.
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This article explores the application of mergers and acquisitions by fashion industry MNCs to achieve post-pandemic growth. The reasons for the use of TNCs in the fashion industry acquisitions in modern conditions are analyzed. The success factors of mergers and acquisitions of fashion industry TNCs to achieve strategic goals are identified. The features of the largest transactions implemented by TNCs in the fashion industry after the pandemic are considered. A study of trends in mergers and acquisitions transactions was carried out.
Transnational corporations, consumer sector, globalization, strategic goals, strategic development, mergers and acquisitions, corporate strategies
Короткий адрес: https://sciup.org/170195135
IDR: 170195135 | DOI: 10.24412/2411-0450-2022-7-65-69
