Research of the target audience on social media in the research of public opinion, advertising and PR

In our work, we want to talk about the study of the target audience in social networks. Our topic broadly covers the entire field of public opinion research. Also, it should be noted that the study of the target audience is one of the key factors for effective sales of any company and the success of its advertising campaign. In our article, we will show our readers by their own example how to analyze the target audience, by what criteria to select the target audience, which information should be present in the description of buyers, how to make a portrait of the target audience, as well as how to select high-quality information from the study. All our research will be based on the «Apple» brand.