The research activities of retail trade organizations in social networks (on the example of children’s clothing stires in the city of Krasnodar)

The article presents the results of the research activities in social networks of various organizations engaged in manufacturing children’s clothes in Krasnodar. Studied stores located in major shopping malls, stores, designed for sleeping districts, as well as online shopping. The analysis of activities of commercial organizations in a social network “VKontakte”. Conclusions about the usefulness of communities in social networks of various forms of trade.