Research and analysis of the print media market

In modern conditions, the print media market is going through hard times: there is an outflow of readers and budgets to other media, a decrease in demand for printed products, low advertising efficiency. Every year the pressure on the newspaper industry is only increasing. The greatest impact on the industry is caused by the devaluation of the ruble, the coronavirus pandemic, the development of new technologies and a decrease in economic activity of the population. In view of the current situation, the owners of the publishing business should reconsider their marketing strategy, find their own new unique niche and form a target audience. Within the framework of the article, the authors present an analysis of the current state and trends in the development of the print media and newspaper advertising market. The international, national and regional aspects of print media are consistently considered.