Research and reform of the organization's competitor research management subprocess

Within the framework of the modern market space, there is a need to study various aspects of the activities of competitors, their capabilities and active impact on the needs and preferences of consumers, their level of product promotion and income receipt. Therefore, many organizations of the same industry, focusing on the priorities of competitors' activities, make significant efforts to develop creative ideas, design, release innovative products or services and promptly bring innovations to market to improve the efficiency of operational and managerial activities.