The study of the “Value Based Management” concept and its impact on company’s financial indicators growth

Stable income and solid finances are always the result of skilled management of the entire set of internal and external production and economic factors. In modern times, the concept of “ Value Based Management ” becomes promising topic for fundamental and applied research. The practical significance lies in the use of this management concept at every governance level by focusing the entire range of decision-makers on the key value drivers. To develop strategy of rapid growth and increase the company’s value, the most promising is the use of the influence of marketing value sources to the financial optimization.