A study of cultural discounting in the transmission of Chinese domestic drama in Russia

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This paper characterizes the problem of cultural discounting in the process of cultural transmission of Chinese television drama being transformed into Russian and proposes measures for the mechanism of such transformation, namely visual cultural symbols, cultural difference and subtitle translation.

Chinese drama, cultural discounting, subtitling translation, broadcasting to Russia, cultural difference

Короткий адрес: https://sciup.org/170196530

IDR: 170196530   |   DOI: 10.24412/2500-1000-2022-10-1-78-82

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