Marketing research of consumer's loyalty of meat products (on the example of meat retail company of Anapa)

In the article the necessity of studying and formation of consumer loyalty in order to improve commercial activities of enterprises trading in meat products. The authors hypothesized that the loyalty of the consumers of meat products refers to the fifth category of commitment, which is based on emotional attachment of customers willing to broadcast the best quality companies in the information field. The result of the study, this hypothesis was refuted and put forward the factors having a significant impact on the performance of retailers.