The research of loyalty of consumers: the review of modern methods
Автор: Loyko A.A.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Информационные и коммуникативные технологии
Статья в выпуске: 1-2 (32), 2017 года.
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The article provides an overview of the different methods of measuring customer loyalty, the characteristics of the main research tools of behavioral and emotional customer loyalty are presented. The results of marketing research allow to define the actual level of customer loyalty, and to determine the strategy of formation and retention of loyal customers.
Customer loyalty, research of loyalty, methods of measuring customer loyalty, behavioral and emotional customer, measure of loyalty
Короткий адрес: https://sciup.org/140121825
IDR: 140121825
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