Research of the marketing activity of the enterprise (on the example of LLC Telets, Kungur)

Автор: Dombrovsky D.A.

Журнал: Экономика и социум @ekonomika-socium

Рубрика: Основной раздел

Статья в выпуске: 1-1 (80), 2021 года.

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The article discusses the marketing activities of LLC Taurus, Kungur, which includes advertising, product, price, etc. Analysis of the company's product policy showed that it focuses its sales on products, and additional products are presented very narrowly. in the article it is determined that the strengths of the marketing activities of LLC "Telets" are: high quality customer service; high quality of goods; the best ratio of prices and quality; high professionalism of employees. The weak points of LLC "Telets" are: a high degree of competition in the market, there is no marketing specialist, a narrow range of additional products, there are no public relations.

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Marketing, analysis, goods, advertising, incentives, price, competition

Короткий адрес: https://sciup.org/140258375

IDR: 140258375

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