Research on consumer motivation in the context of the coronavirus pandemic

In the format of «new» specific conditions, business structures began to actively introduce digital technologies into practice and strengthened opportunities in the field of digital Commerce and marketing. The high level of competition and unusual conditions forced the services to transform and adapt to the needs of consumers in order to meet their requirements, as well as maintain a competitive position in the market and identify various strategic directions for further development. The article presents the results of an online survey of consumers by MYBOX, confirming the exposure of customers to the influence of motivating techniques (promotions, special offers, etc.), which helps to increase customer activity.